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Pro
- Presents a predominate view of news that is acceptable to many.
- Can be useful as a tool of political and social change.
- Can concentrate on issues important to the majority of viewers.
- Allows for the input of personal opinion.
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Con
- Presents a point of view that eliminates certain elements of a story because it conflicts with predetermined opinions.
- Does not express trust in the people to come to an informed conclusion without leading comments.
- Ultimately disenfranchises viewers who may not agree with the bias.
- Does not adhere to standard journalistic ideals of fair reporting.
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