Corporate Responsibility

Corporate Responsibility Who actually pays for corporate responsibility? If you said the corporation you would be technically correct, but the notion of corporate giving may actually be placed on the shoulders of the buying public.

Some businesses are very vocal about whom they plan to help and how they will demonstrate corporate responsibility. While this is laudable it can also alienate certain customers who don't see eye to eye on the cause of choice.

It may appear that corporate businesses were perhaps further ahead when corporate philanthropy was generally low key.

While there are no doubt well meaning business owners who view corporate responsibility as a serious issue this dynamic is often viewed as simply another means of marketing a business.

Is corporate responsibility the latest bandwagon issue for business? Is corporate responsibility little more than a new marketing tool? Who would participate if they couldn't make it a public issue?

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Pro

  • Actively promotes social issues within the context of how a business is developed.
  • Allows the business owner to participate in a social or environmental cause.
  • Encourages responsible use of resources.
  • Initiates awareness of issues that businesses can address.

Con

  • There is no 'gold standard' for how to demonstrate effective corporate responsibility.
  • May do little to help if there is no accountability on the part of those receiving corporate giving.
  • If taken too far reduces the ability of business to effectively grow.
  • The social program of choice may not resonate with customers who may be concerned that their money is supporting causes they may not agree with.

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